The Journal
Field notes on AEO, SEO, GEO & LLMs for decorators.
Twelve long-form working papers on how interior designers and decorating studios get found in 2026 — across classic search, answer engines, and the generative pipelines that are quietly replacing them.
AEO11 min readAEO for Interior Designers: Getting Cited by ChatGPT, Perplexity and Google AI Overviews
If your studio still optimizes only for blue links, you've already lost half the funnel. AEO is how designers get named — by name — inside the answer.
May 12, 2026Read →
SEO13 min readThe 2026 SEO Playbook for Independent Decorators
The chains spend $40k/month on agencies. You don't have to. Here's the exact, prioritized SEO checklist that gets independent decorators to the top of local search.
May 9, 2026Read →
GEO10 min readGEO Explained: Generative Engine Optimization for Design Studios
GEO sits one layer above SEO and one layer below AEO. Skip it and you'll be invisible the moment Google's AI Overview eats your top result.
May 6, 2026Read →
LLM12 min readHow LLMs Actually Pick Sources — A Decorator's Guide to Becoming One
Models don't pick sources at random. They follow rules — and the rules are public. Here's exactly what to ship to be one.
May 2, 2026Read →
Local SEO11 min readLocal SEO for Decorators: How Independents Beat the National Chains
Franchises win on ad spend. Independents win on local relevance — if they execute the right four signals. Here's how.
Apr 28, 2026Read →
SEO12 min readSchema Markup for Interior Design Studios: Copy-Paste JSON-LD Templates
Schema is the cheapest SEO win in 2026. Twenty minutes of copy-paste, then ranking improvements that compound for years.
Apr 24, 2026Read →
SEO10 min readWriting Decorator Service Pages That Both Google and ChatGPT Trust
The same page can win blue-link rankings and AI citations — if it's structured correctly. Here's the exact template.
Apr 21, 2026Read →
LLM8 min readThe /llms.txt File: Why Every Design Studio Site Needs One Now
Five-minute install, lets ChatGPT and Perplexity read your site without parsing the JS shell. Every studio should have one by Q3.
Apr 17, 2026Read →
SEO10 min readBefore/After Galleries as SEO Engines: Image, Caption, Crawl
Your gallery is sitting on hundreds of unique long-tail rankings you're not capturing. Here's how to fix that this weekend.
Apr 13, 2026Read →
AEO9 min readVoice Search and AEO for Home Service Pros
Voice search isn't dead — it merged with AEO. Same pages, same rules, slightly different question phrasing. Here's the update.
Apr 9, 2026Read →
Local SEO10 min readProgrammatic City Pages Without Tripping Google's Doorway Filter
City pages are the highest-converting SEO asset for a decorator. They're also the easiest way to wreck your domain. Here's the safe build.
Apr 4, 2026Read →
SEO11 min readBuilding Topical Authority: The 24-Article Cluster Strategy for Decorators
Stop publishing random posts. Pick three pillars, ship 24 articles in a connected cluster, and own the topic in your market within twelve months.
Mar 29, 2026Read →